Dance fitness to Punjabi music is becoming increasingly popular, especially among women. This is due to a number of factors including:
The growth of Zumba and the enjoyment of Latin music in fitness.
The increase in dance-fitness in general.
Greater awareness of Punjabi music globally.
Efforts to encourage more women to exercise.
Dance-fitness is popular with women of all backgrounds, but is particularly appealing to South Asian women, the most inactive demographic in the UK. This makes it a great opportunity to support this demographic and make a difference.
